That was probably because the speaker failed to tell stories that brought the message to life Typically we remember stories much better than we do cold hard facts, so why not wrap those facts in a story to create a double whammy of impact?But to my surprise, my best speech story came from a casual conversation at the preconvention cocktail party Finding a good story is like fishing You' ve got to get out on the water Family members are great sources for stories When I was preparing a speech for ChickFilA, I asked my teenage niece about her job at Subway You begin by describing a problem that the audience has, and then you describe a solution You can either hold to that structure, and tell stories at various points along the way, as examples and supporting evidence and so on, or you can treat the whole speech as a story Think of your stories as having three acts
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